Chai Point is a Bangalore based startup which was growing quite rapidly in the city with their presence in the pantry of offices as well as their retail outlets. Their presence on social media was strong and given that they didn't have the luxury of spending too much money, we brewed a film that could connect with everyone and popularise Chai Point. Nobody can debate how important Chai is to the nation. All we needed to do was to capture it on film.
Chai Point's communication is primarily driven in a digital/social world. Showcasing just a few pieces of how they pan out, below.
